Mama Has to Go to the Office”: Shloka Ambani’s Quiet Revolution Through ConnectFor
In a revealing conversation on the Masoom Minawala Show, Shloka Mehta Ambani—philanthropist, mother of two, and co‑founder of the volunteer‑matching platform ConnectFor—opened a window into her mission-driven life. A Princeton and London School of Economics alumna, she dismissed the allure of conventional corporate glory in favour of a deeply personal purpose: building a legacy rooted in social impact and family values.
A New Blueprint for Motherhood and Career
On July 18, 2025, Shloka offered a poignant insight into her dual roles: “Just like you go to school, Mama has to go to the office,” she shared, as reported by both the Economic Times and Hindustan Times. This simple phrase frames the example she sets for her children, Prithvi and Veda, teaching them that personal and professional growth are interlinked, irrespective of gender or background.
Her approach defies typical narratives around work‑life balance. Instead, she champions intentional role modeling, demonstrating that ambition and motherhood not only coexist—they enrich one another. “All careers are valid… if you believe you’re building something of value,” she affirmed.
ConnectFor: A “Shaadi.com for Volunteering”
At the heart of Shloka’s purpose lies ConnectFor, a platform she co-founded in December 2015 with friend Maniti Shah. The initiative bridges volunteers and NGOs across India, transforming goodwill into structured, scalable impact. Her description in Indian Express was particularly striking: “Shaadi.com for volunteering.”
In just ten years, ConnectFor has:
Facilitated over 100,000 volunteer–NGO matches, partnering with more than 1,000 nonprofits
Enabled 420,000+ volunteer hours, saving NGOs nearly ₹21 crore in operational value
Collaborated with 120 corporate partners and 150 student groups, fostering youth engagement and corporate social responsibility
Through this growth, Shloka aims to professionalize volunteering, infusing it with the same rigor and metrics-driven ethos characteristic of the corporate world—particularly by measuring “return on time.”
Sustainable Social Impact with Heart
Shloka’s vision goes beyond automation. On Economic Times, she expressed that ConnectFor thrives on “community capital”—the trust, relationships, and shared values between people—rather than relying solely on digital platforms.
Drawing upon her anthropological background, she highlighted how human-centric strategies ensure lasting social impact. By focusing on tailored engagement over mass scalability, ConnectFor strengthens bonds that allow communities—not just algorithms—to drive change.
Despite the platform’s impressive reach, Shloka was clear-eyed about challenges. She described social work as emotionally taxing, financially constrained, and often undervalued in mainstream discourse. “Social work doesn’t pay well,” she candidly admitted. Commentators in Indian Express and Cosmopolitan echoed this sentiment, acknowledging the alignment between passion and financial reality.
She also critiqued systemic shortcomings in philanthropic and policy-making spheres. One vivid example: “They built toilets—but no one educated girls on menstrual hygiene or ensured upkeep. So the problem came back.” Her message is clear: success in social change requires holistic, sustainable frameworks, not just infrastructure.
While Shloka’s public profile is shaped by her activities, it’s anchored in the private sphere of family support. In her conversation, she credited her husband, Akash Ambani, along with her parents and in-laws, for reinforcing her mission. “Our families believe in us as much as we do,” she said, describing this emotional foundation as one of ConnectFor’s greatest assets.
Their shared ethos—embodied in anecdotes like her children being told “Mama has to go to the office”—weaves ambition into everyday life, shaping her legacy.
Shloka Ambani’s journey signals a shift for young professionals: legitimacy in niches, payoff in purpose, and pride in parenting through action. As she said, “It doesn’t matter how niche something feels. If you feel strongly about it, you will make opportunities happen.”
Looking ahead, ConnectFor is poised to deepen its impact—scaling thoughtfully, embracing corporate partnerships (including recent engagements with companies like Amazon), and nurturing a culture of giving among India’s youth. Her ambition remains quiet but steady: to model intentional ambition and leave behind values that echo far beyond boardrooms.
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